#Money on mymind series
#Money on mymind tv

The show features super engaging and relatable stories and anВ esteemed cast of money experts who are always able to find a solution. Joe Churchill, Channel 4 Digital Commissioning Executive, said: вЂњThisВ new digital seriesВ helps young people overcome their financial problems by exploring their relationship with money on a deeper level. The show is another great example of how the channel is working with brands to cut through to reach new audiences on social and deliver a message that is authentic and entertaining.вЂ™вЂ™

#Money on mymind series

OMD handled the strategy, planning and buying of the campaign, and is working alongside Barclays, Storyboard, and Channel 4 to bring the activity to viewers.Дavid Amodio, Deputy Head of Commercial Innovation & 4Studio said: вЂњWeвЂ™re delighted to partner with Barclays on the launch of our new digital series Money on my Mind. Money on my Mind was executively produced by Natalie Humphreys of Glasgow-based Storyboard Studios and commissioned by Channel 4 Digital Commissioning Executive, Joe Churchill working closely with 4Studio Content Lead Jenny Porter who brokered the partnership with OMD and Barclays.

#Money on mymind tv

In addition, three bespoke edits of Money on my Mind will form new linear TV adverts that will air across Channel 4 and E4, with the first spot on Friday 17th June on E4вЂ™s Brooklyn Nine-Nine. The closed-ended episodes allow for different and satisfying stories each time, that can be watched and re-watched in any order. Money on my Mind debuted on the 15th of June on Channel 4 YouTube channels, with episode two coming out on 6th July, whilst shorter edits of each episode are being released across Channel 4's Facebook and Instagram accounts this week. The money expert trio is made up of: GP, money coach and creator of The Female Money Doctor, Dr Nikki Ramskill, who is on a mission to change the impact that poor money management can have on people's mental and physical health qualified financial advisor, Emmanuel Asuquo, who is determined to use his knowledge and experience to help others improve their relationship with finances and founder of transformative financial literacy platform Pennies to Pounds, Kia Commodore, who aims to empower people to make money work for them. Money on my Mind takes a deeper look at real peopleвЂ™s relationship with money, through authentic and heart-warming storylines and the provision of tailored money management coaching.

The six-part digital series, which marks 4StudioвЂ™s first-ever partnership with a financial provider, features a group of money experts dissecting and exploring the spending habits, money mind-sets, and lifestyles of real people. Channel 4 and Barclays are joining forces to launch Money on my Mind: a brand-new show for the broadcasterвЂ™s social media channels that explores how people can develop a more positive relationship with money.